Wayfinding signs are the most intuitive signs you can offer visitors. Think about it—last time you were lost in the airport or looking for something in the grocery store, you probably starting looking for signs to point you in the right direction without even realizing it.
These visual cues that you were looking for are known as wayfinding signs, which creates a system of signs, signals, and other visual cues to escort your customers throughout your facility in the most efficient manner possible.
In urban, campus, or institutional environments, our custom designs provide effective identification and wayfinding to ensure your visitors have a positive experience navigating your facility. We have the experience to identify potential problems, generate ideas, and implement the appropriate solutions.
Directional signs are probably what immediately pops into your mind when you think of wayfinding. They’re the signs that keep people moving toward a destination, like the arrows on IKEA floors or a sign in a hospital lobby that tells readers which floor a particular specialty clinic is on.
As the name implies, identification signs perform the “You Are Here” function for readers to orient themselves. Rather than provide directions, identification signs identify where the reader is and point out specific landmarks or structures of interest, or let readers know when they’ve reached a destination.
Informational signs are exactly what they sound like—very legibly printed and very noticeable placards that inform people of the purpose of an object, or gives them instruction on the use of something. Highway signs that let drivers know of restaurants coming up ahead, for example, so drivers can take that into account and make or change plans accordingly.
Regulatory signs provide information on regulations and requirements in place. Most of us are familiar with speed limit signs, but there are countless ways to use regulatory signs around your facility as well.
Our experience working with Rick and his team was nothing short of fantastic. I'd recommend Spectrum Signs for their quality, experience, and their responsiveness. I think it's unmatched in the industry.
Director of Business Development
St. Francis Regional Medical Center
To strike the right balance and provide the best experience for your visitors,
talk to an expert about the details of your project.