One way to maximize your outdoor signage is to determine the correct letter height in respect to the location of your business. After all, you want visitors and potential customers to be able to see your business. An effective letter height is found by measuring how far away your business is from high traffic areas such as roadways and sidewalks. Part of our process is to conduct a full site survey of your location. This way we know the outdoor signage that we are recommending will increase the visibility of your business. We also work with the city in which your business is located, to make sure it meets city code.
By using a letter visibility chart, like the one below, you can have an idea of what size of letters will work for your business. In the correct conditions, a 4" Helvetica letter should be able to read from 100 feet away. If the letter is smaller in height or is produced in a font with thinner strokes, it's visibility diminishes. Not only is this important for exterior wall signs, but also for monument signs and directional signs.
If you're looking for a new sign to brand your business, of course you'll want it to be as visible as possible. Otherwise, what's the point? That's why we are here. To help you make your business stand out. If you're looking for more information on letter visibility, let's talk!