Hospital Signage Project Recap - Northfield Hospital & Clinics

The rebranding of a hospital is no small feat.  It takes many months of planning, organizing and excellent communication.  When it comes to hospital signage, that's where we step in.  We were contacted 2 years ago by Northfield Hospital and Clinics about rebranding their hospital and clinics.  We worked closely with the marketing and facilities teams throughout the process to ensure the project ran smoothly and that the new branding would work for hospital signage.    Monument Sign - Northfield Hospital

Exterior hospital signs needs to be highly visible so patients and visitors can easily identify building entrances for the services in need.  This is extremely important for emergency services.  We worked with the marketing team on creating a logo that would be able to be read from a distance as well as provide contrast off of building backgrounds.  Having a bolder block style font compared to a thinner serif style provided better readability off the buildings. 

Colors were also taken into consideration.  We matched standard 3M Interior Hospital Signvinyl colors closely with the new branding colors for a uniform palette between interior and exterior signage.  These colors also needed to be light enough to work with LED illumination.  Darker colors don't illuminate as well and would not provide enough visibility at night. 

Not only did we provide new LED illuminated letter sets but also refaced and retrofitted existing sign cabinets with updated directional information.  We also installed new LED illuminated monument sign cabinets on existing bases at the hospital and clinics.  This helpedHospital Directional Sign maintain a consistent look across all locations. 

We have worked with hospitals, universities and financial institutions on updating brands and increasing visibility.  And aside from a substantial amount of time and effort, the success of these projects really comes down to communication. 

Do you have an upcoming rebrand?  Are there multiple locations to manage?  This is where we specialize.  Contact us today with any questions!

More visibility for your brand starts with a conversation with Spectrum Signs


Topics: Project Recap

Patrick Woller

Patrick Woller [fa icon="linkedin-square"]

Patrick is a Graphic Designer at Spectrum Signs, a custom business sign maker in Blaine, MN. After a call from his college placement office, Patrick joined the Spectrum Signs team in 2010. Patrick finds enjoyment in the unique challenges his job gives him through the use of out of the ordinary materials. When Patrick isn’t designing signs, he enjoys playing with his dog Willis, learning the guitar, and working on welding projects.