Custom Signs That Enhance Your Brand (Part 1)

One of the more enjoyable parts of the sign industry is the ability to take a customer's idea for custom signs and make it a reality.  A majority of what we do is considered custom, because our signs are not just pulled off of a shelf.  They are fabricated according to our specifications. Even though most of what we do is custom, there are a few projects a year that stand out.  

Signs with Custom Shapes

Typically the freestanding signs we create are square or rectangle in shape.  But sometimes an ordinary square or rectangle just won't get the job done.  When we work with the customer on designing signs with custom shapes, we try to use something the compliments their brand or the environment in which the sign will be placed.  


Preferred One Pylon Sign

This pylon sign is LED illuminated and has routed aluminum faces.  While the actual sign cabinet itself is not a custom shape, the aluminum accents and pole cover provide unique angles to help it stand out.  It is also finished to match the Preferred One blue to help highlight the branding.


Moorhead University Monument Sign

This monument sign is also LED illuminated with routed aluminum faces and acrylic push through graphics.  The custom flame design on the side of the sign was designed to help enhance the logo of the school.  There are also larger aluminum accents on the bottom of the sign to act as a base.


Duke Realty Monument Sign

This monument sign is non-illuminated but has flat cut aluminum letters to provide dimension.  It was designed to give a unique seperation between the building name and the logo.  There were also landscaping rocks installed around the sign to provide another dimension.

Look for our next article on custom signs next week, we will be featuring signs with custom lighting!

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Patrick Woller ""

Patrick Woller

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Patrick is a Graphic Designer at Spectrum Signs, a custom business sign maker in Blaine, MN. After a call from his college placement office, Patrick joined the Spectrum Signs team in 2010. Patrick finds enjoyment in the unique challenges his job gives him through the use of out of the ordinary materials. When Patrick isn’t designing signs, he enjoys spending time with his wife and daughter, hiking with his dog Willis, and getting out on the golf course.

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