M Health Fairview - Southdale Hospital Expansion

Edina, MN

Project Type: Rebrand

Sign Package: LED Face Illuminated Signs

Industry: Healthcare

Healthcare - LED Letters - M Health Southdale 1100x430

M Health Fairview recently added 52 new patient rooms as part of its two-story expansion at Southdale Hospital. The 38,206-square-foot addition is built on top of the hospital's existing Carl N. Platou Emergency Center.

Continuing its ongoing relationship with M Health Fairview, Spectrum Sign Systems handled the signs for this project.

We installed the original signage at Southdale Hospital as part of M Health’s rebranding. With the two-story expansion, the existing branded sign would now be blocked, and the Carl N. Platou donor sign for the emergency center’s entrance also needed to be replaced.

When consulting with M Health Fairview’s marketing department, their goal was to create signs that would showcase their brand and landmark the building and honor their donor. The original sign had a variance on it, so we had to make sure that the new sign fell within the allotted square footage and met both M Health Fairview’s branding requirements and the city of Edina’s requirements.

The collaboration resulted in a large, 28 foot long by 6 foot high by 5 inch deep, M Health Fairview logo and letter set made with high impact white acrylic faces illuminated with white LED lights.

We also worked closely with the construction team to figure out the best way to attach the large sign and where to put the electronics. A screen wall was built and the sign was attached to it, rather than the building, after review and approval from a city engineer.

We also created the Carl N. Platou Emergency Center letter set and installed it above the ambulance entrance. The white acrylic faced letters with first surface perforated black film have white LED illumination (is this too much detail?) We worked closely with the construction team to be sure the installation and placement of the sign only penetrated the water barrier in one spot.

Spectrum provided design, fabrication, and installation services and collaboration was paramount as we worked with the marketing team, architect, electrician, facilities team, engineering team, construction team and the city of Edina.

The end result is a beacon that identifies the building and the M Health Fairview brand for patients, visitors and Edina residents.

Spectrum is proud to work with M Health Fairview as it serves the health care needs of Minnesotans. Congratulations to Fairview and the City of Edina.

Project Highlights
  • Installation of LED letters on newly constructed 2-story hospital expansion
  • Goals were to create signs that would showcase their brand, landmark the building and honor their donor
  • The existing branded sign would now be blocked
  • Original sign had a variance on it, new sign had to fall within allotted square footage
  • Had to meet the city of Edina’s requirements
    28’ long by 6’ high by 5” deep, M Health Fairview logo and letter set made with high impact white acrylic faces illuminated with white LED lights
  • A screen wall was built and the sign was attached to it, rather than the building, after review and approval from a city engineer
  • Worked closely with the construction team to be sure the installation only penetrated the water barrier in one spot
  • Collaboration was paramount as we worked with the marketing team, architect, electrician, facilities team, engineering team, construction team and the city of Edina

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