10 West End

St. Louis Park, MN

Sign Package: Monument sign, LED lighted signs, ADA signage, parking ramp signage, directional signs, and interior wall graphics

Industry: Commercial Property


10 West End is an urban Class A premier office space loaded with amenities and situated in the heart of the West End, a walkable, high density neighborhood in St. Louis Park. It is the first class A office building constructed in 20 years in the I-394 corridor. Ryan Companies was the developer and chose Spectrum Signs to provide a turnkey sign package that would compliment the urban aesthetics of the building.

The sign types included:

  • Monument sign
  • ADA signage
  • Parking ramp signage
  • Directional signs
  • Interior wall graphics

Spectrum Signs met with the Ryan team to understand the needs of the project. The project consisted of hundreds of signs for different rooms, event spaces and the above ground parking garage.

Unique designs created to match building

Our team worked with the architect, builder, and designers of the project to come up with unique designs to incorporate elements of the building and the 10 West End brand into the sign package.

The interior signage incorporated screen printed logos, the brand font, and a matte black background that was cut to reflect the shape of the logo.

We created a custom feature wall designed to showcase the 10 West End logo in the center with a repeating pattern of the shape of the logo in the background.

The monument sign was set into a concrete and brick base that matched the building materials and used halo illuminated letters for the header, routed aluminum tenant panels, and LED accent lighting to match the lighting around the top perimeter of the building.

Project Highlights
  • New signs for a new class A office building
  • Worked with architect, builder and designers to create unique designs
  • Incorporated building elements and branding into sign package
  • Monument designed to match building elements
  • Interior vinyl wall and floor graphics incorporating the logo

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