Why You Should Stay Local When Customizing Your Business Sign Design

Buying local has become front-of-mind for consumers.  People like to keep their money in the local economy and support small businesses.  But what if you're looking for a new business sign?  What benefit is it for you to work with a local sign contractor?  

SurveySt. Croix Cleaners LED Letter Set

When working with a local sign contractor they have the ability to survey your location.  Why is this important?  You want the company you're working with to have a clear understanding of building sightlines, existing signs, electrical access, and any other potential obstacles that could affect a project.  Doing this all on the front end will ensure a smoother project.  

Understand The Climate

While climate may not seem like an important detail, it certainly can have an affect on your signage.  Being in Minnesota there are quite a few factors that should be taken into consideration when starting a business sign design.  For example, any copy on a monument sign should be a minimum of 24" above the ground.  We tend to get a decent amount of snow which can sometimes sit in the 18" - 24" range.  So, any copy below that point will be unreadable throughout the winter.  

City Codes

A local sign contractor works with the city of their customer on every exterior sign job.  Since we're located in the Twin Cities, we have built relationships with all the city offices in the metro area.  Those relationships allow us to have a clear understanding of city codes and any changes in codes that may have occurred.  We will work with the city on your behalf to ensure your sign is maximized in size and complies with code.

Success of Your Business

This, perhaps, is the most important reason of them all.  We genuinely want to see your business succeed.  We want the sign process to be as smooth as possible and we want it to work for you.   This is why we gather so much information.  Our goal in every project is to increase your visibility.  If we can take one thing off your plate, so you can focus on your business, then we've done our job. 

Working with a local sign contractor gives you the comfort in knowing that they understand the environment in which you are located and what the city code is to maximize your visibility.  It also helps knowing that there is another business rooting for your success along the way!  

Looking for an exterior business sign in the Twin Cities metro area?  Give us a call today!

Schedule a time to talk with Spectrum Signs about business signs to build your brand  

Patrick Woller

Patrick Woller [fa icon="linkedin-square"]

Patrick is a Graphic Designer at Spectrum Signs, a custom business sign maker in Blaine, MN. After a call from his college placement office, Patrick joined the Spectrum Signs team in 2010. Patrick finds enjoyment in the unique challenges his job gives him through the use of out of the ordinary materials. When Patrick isn’t designing signs, he enjoys playing with his dog Willis, learning the guitar, and working on welding projects.