Northwestern Media Adds Branding and Inspiration to Offices
Northwestern Media is the Christian radio ministry of the University of Northwestern – St. Paul serving listeners primarily in the Midwestern United States. The station is located on campus so branding is important not only for students and employees but also visitors.
Northwestern Media's Goals
Spectrum Signs met with Northwestern Media to understand their needs and their goals. They were looking for a number of signs and wanted to be sure that the new signs were consistent with their brand while also incorporating pieces of their mission around the office. They were looking for a combination of dimensional letters, digitally printed graphics and vinyl film.
Type of signs needed
-
Flat cut aluminum logos with brushed aluminum finish
-
Digitally printed vinyl logos
-
Digitally printed wall mural
-
Vinyl wall graphics
Northwestern Media Mission
Incorporating the mission of Northwestern Media was an important part of the custom interior sign package.
The mission of Northwestern Media is to: Lead people to Christ and nurture believers in their spiritual growth through Christ-centered media.
They wanted to incorporate specific words out of the mission and 'sprinkle' them throughout the office in random places as small reminders for students and staff.
The End Result
The Spectrum design team works closely with Northwestern Media to follow brand standards, select fonts used and imagery for the wall mural. The signs turned out fantastic and are a great addition the Northwestern Media offices.
