First Resource Bank

First Resource Bank

Originally founded as Eagle Valley Bank in St. Croix Falls, WI, First Resource Bank was established through a 2018 merger with Eagle Valley. Since then, First Resource Bank has continued to grow, expanding its presence with multiple locations across Minnesota.

The Exterior Signs 

Spectrum Signs managed the signage transition during the 2018 merger, updating all branding from Eagle Valley to First Resource Bank. Since the original update, First Resource Bank refreshed its branding, shifting from burgundy and gold to a new navy blue and gold color palette.

We updated the pylon sign color scheme by repainting the aluminum cap, cabinet and accents to the new navy blue color. We also refaced the sign with updated branding and installed a new 10mm full color LED message center in place of the old digital time and temperature unit.

The full scope of the exterior sign updates:

• Refacing and repainting of the pylon sign with new logo graphics and updated color scheme

• Replacing the existing digital time and temp unit on the pylon sign with a 10mm full color LED message center

• Removing the non-illuminated letter set above the entrance and installing a new LED face illuminated channel letter set

Interior Remodel

As part of their commitment to providing a fresh and welcoming experience for both customers and staff, First Resource Bank undertook a comprehensive interior remodel alongside their exterior updates. The goal was to create a cohesive brand atmosphere throughout the bank, integrating their updated visual identity into the renovated space. From feature walls to high-traffic areas, they wanted to ensure that every visitor would immediately recognize and connect with the First Resource Bank brand the moment they walked through the door. 

The details of the interior sign package:

• Designed, fabricated and installed a 48" x 48" reverse channel compass logo with brushed aluminum finish above the fireplace

• Printed and installed a large format compass logo to wrap a wall corner

• Cut and applied privacy film to all office glass

The End Result

The refreshed exterior signage delivers a modern look to the building, while new interior branding enhances and complements the updated interior space. We collaborated closely with the First Resource team, providing clear updates on our schedule, from initial site surveys to final sign installation, so they always knew what to expect.